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How the Coachella Valley Stacks Up
- The Coachella Valley has more than 7,500 businesses, from start-ups to nationally known Fortune 500 companies, such as Wal-Mart and publicly traded companies such as Canyon Bank, Marriott, Gannett Granite Construction, Starwood, Hilton and Tenet Health Systems.
- There is a major labor force available from 350,000 permanent residents.
- Valley businesses generate $3 billion in annual payroll, sparking an economy growth triple the national growth rate and twice that of California.
 The Desert Sun - The median price of an existing home is thousands of dollars less than the majority of regions in California, according to the California Desert Association of Realtors. The Coachella Valley's July 2005 median price of $371,390 is affordable compared to the California average of $540.900 during the same period.
- The Coachella Valley grows by 53 people daily.
- 3.5 million tourists and conventioneers visit annually.
- 29 million consumers (from Los Angeles to San Diego/Tijuana to Mexicali) are within a 250-mile radius with easy highway access.
- The Palm Springs DMA (Destination Market Analysis) is now ranked 159 out of 210 DMAs around the country, a movement up from three places, reflecting the phenomenal grow of the households within the market.
- Education opportunities have expanded with the new California State University, San Bernardino-Palm Desert campus and the University of California, Riverside's Richard J. Heckmann International Center for Entrepreneurial Management campus. The College of the Desert's $350 million expansion continues to provide advanced learning plus workforce skills in varied disciplines.
 The Desert Sun - The Palm Springs International Airport, the Jacqueline Cochran Regional Airport, the Union Pacific Railroad line connecting Los Angeles, and Interstate 10 are easy access transportation links. At Palm Springs Airport, there are eight regular carriers and an additional six seasonal carriers. In September 2005, 1,041,868 passengers were welcomed in Palm Springs, up 4.5 percent over the same period in 2004. September 2004 saw a 12.25 percent increase over the same month in 2004. 2005 is expected to be a record year was record-breaking month with 1.45 million. An estimated 90 percent of U.S. cities and major international destinations provide service to Palm Springs. There are direct hubs to Los Angeles, San Francisco, Sacramento, Las Vegas, Vancouver, Portland, Ore., Chicago, Denver, Dallas and Seattle.
- According to the 2005 Destination Marketing Association, Coachella Valley residents are ranked high out of the 210 DMAs nationally for the following activities:
- Premier golf location - No. 5
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- Real estate investments - No. 3
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- Casino gambling - No. 8
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- Tennis - No. 4
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- The Coachella Valley Enterprise Zone, Foreign Trade Zones and the Desert Cities Empowerment Zone offer tremendous state and federal tax incentives for relocating businesses.
- 183,000 acres of potentially developable land (source is CV Multiple Species Habitat Conservation Plan)
96 new home projects now will eventually add 17,019 new homes.
- Firms can earn $26,894 or more in state tax credits for each qualified employee hired.
- Corporations can earn sales tax credits on purchases of $20 million per year of qualified machinery and machinery parts.
- Up to 100 percent Net Operating Loss (NOL) carry-forward. NOL may be carried forward 15 years.
- Up-front expensing of certain depreciable property.
- Lenders to Zone businesses may receive a net interest deduction.
- Unused tax credits can be applied to future tax years, stretching out the benefit of the initial investment.
- Enterprise Zone companies can earn preference points on state contracts.
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73-710 Fred Waring Drive
