GIS: Data-Driven Decision-Making2018-11-14T09:56:34+00:00

GIS: Data-Driven Decision-Making

CVEP’s Geographic Information System (GIS) Service offers analysis that gives businesses confidence to invest in Greater Palm Springs. GIS integrates database technology, cartography, and statistical analysis to interpret and visualize data and bring new and unexpected insights to a problem. It reveals unforeseen relationships, patterns, and trends and delivers them in customized maps, reports, and charts.

Revolutionary analysis of mapped data brings a valuable perspective to decision making.

Geographic Information Systems (GIS) enables you to…

  • CONCENTRATE on location to boost understanding of who, what, and how.
  • SEE customer and market data/potential in a new and innovative way.
  • PINPOINT where your customers are and where your optimal location is.
  • UNDERSTAND AND SHARE your data and maps.
  • ACCESS a wide range of useful maps and data via location-based analysis.

We can help your business:

  • Select Sites: Pinpoint locations to meet your needs.

  • Report and Map Details about the people and businesses in your area.

  • Analyze Geographically Relevant Areas.

  • Define Custom Trade Areas.

  • Provide SWOT analysis of proposed sites.

  • Analyze and understand the competitive landscape.

  • Profile (real and quantified) nearby customers.

Information Available Includes:

  • Demographics: Current-year estimates and five year projections of U.S. demographics data, including population, households, income, age, housing, race, and ethnicity.

  • U.S. Census: Poverty status, education, labor force, journey to work, marital status, languages spoken, age, home value, and more.

  • Tapestry Segmentation: Detailed description of U.S. residential neighborhoods divided into 67 segments based on socioeconomic and demographic characteristics (provides insights into customers’ lifestyle and behaviors).

  • Potential Consumer Spending: Data about products and services local consumers buy for more than 20 categories, including apparel, food and beverage, and financial. Plus: expected number of consumers and Market Potential Index (MPI) data for goods, services, attitudes, and activities

  • Retail Marketplace: Measure gaps between supply and demand. Learn where consumer spending might be leaking out of a market area and find local  opportunities to supply goods and services to new customers.

  • Business Data: List of more than 18 million businesses including name and location, industrial classification code, number of employees, and sales.

  • Traffic Counts: Data on the number of vehicles that cross a certain point or street location in the United States for trade analysis and routing.