About Laura James

Laura is CVEP's Vice President of Innovation, and is also a sports fanatic, music lover, and consumer technology junkie. With an undergraduate degree in education, graduate certificates in nonprofit management and information systems management, and an M.B.A., she helps tech founders prove that business has the power to make the world an amazing place.

Mom Jeans and the Changing Course of Retail

By |2019-07-31T12:30:16-07:00July 31st, 2019|Categories: News|Tags: , , , |

Early this week, giant old-school retailer Macy's came under fire for - of all things - dinnerware. Across social media, users called out Macy's for fat-shaming. And body-shaming. And food-shaming... pretty much everything-shaming. The plates in question, sold by Pourtions, feature concentric circles labeled from inside to outside: "skinny jeans, favorite jeans, mom jeans." The [...]

Five Ways to Make Your Strip Mall Business Stand Out

By |2019-06-03T15:13:45-07:00June 3rd, 2019|Categories: Business Development|

Like many regions, Greater Palm Springs is fairly spread out. On one hand, it’s a part of what makes our quality of life so great here. We’ve got large lots, unobstructed mountain views, and a distinct lack of congestion. But with those benefits comes the reality of daily activities which, for many, are car-dependent and [...]

Celebrating Economic Development Week 2019

By |2019-05-13T16:12:31-07:00May 12th, 2019|Categories: Economic Development|Tags: , , , , , , , , |

We celebrated Economic Development Week last week: it was a great chance for us to show off what economic development actually is, and what it does for our communities. Economic development professionals are hard at work at all levels of government – federal, state, county, city, and tribal – and within nonprofit and for-profit corporations, [...]

Insight: Public Relations for Small Business

By |2019-05-01T10:41:24-07:00April 14th, 2019|Categories: Business Development|Tags: , , , , |

Thinking about public relations (PR) for your small business can be daunting. You may think that your business won't ever get any news coverage. But even if that were true, there are reasons to uncover the compelling stories within your business. To help local small businesses and nonprofits learn some of the tricks of the [...]

How Greater Palm Springs Celebrates Innovation Month

By |2019-03-26T09:42:45-07:00March 25th, 2019|Categories: Innovation, News|Tags: , , , |

Greater Palm Springs is a pretty exciting place to live, and certain times of the year are even more exciting than others. Spring is one of those times. Wildflowers are blooming (please, don’t trample them); some of the region’s biggest events are happening (BNP Paribas Open just wrapped up, Desert X is in full swing, [...]

7 Takeaways From CVEP’s Sustainability Forum: USMC & The Environment

By |2019-03-19T13:53:37-07:00March 18th, 2019|Categories: News|Tags: , , , |

While it may be commonplace in Twentynine Palms, it’s not often that we get a presentation by a uniformed Marine in Greater Palm Springs. But at our Sustainability Forum on March 13, we were lucky enough to have Maj. David Tran, Director of Environmental Affairs at MCAGCC as our guest speaker. He shared the most [...]