In Palm Springs, a group of entrepreneurs, advisors, and forward-thinkers gathered on May 8 for an event that illuminated the ways humans are interacting with technology. The event, Morning Insights, was an opportunity to share ideas and ask questions centered around the ever-evolving world of Artificial Intelligence (AI).

In an intimate setting with two dozen attendees, the event fostered a close-knit atmosphere conducive to in-depth discussions and networking. Sharing their insights on the transformative power of AI were Greg Middleton and Clifton Cooper, the COO and CEO, respectively, of Pocial, an AI-driven digital marketing company which has grown to nearly a thousand employees. Adding a global perspective was Pocial’s lead software engineer, Rahul Mehta, who dialed in from India to join the conversation. Despite the 13-hour time difference, Mehta was lighthearted and engaging, and presented an optimistic view of the future. He also shared his prediction that Google would ultimately take the lead in the AI tool race, leveraging its dominance as a search engine to gain an edge.

The use cases for AI presented were as diverse as they were intriguing. Blogging, hiring, content creation, and trip planning were just the tip of the iceberg, showcasing AI’s versatility in streamlining tasks and enhancing efficiency. Perhaps the most intriguing time saver presented was the use case for hiring. Imagine, as a hiring manager, using AI to whittle a pool of 200 applications down to ten, based on parameters you created. In such a scenario, you could save two full workdays that you might have otherwise spent screening applications. Yes, these enterprise tools have existed for some time, but AI has the potential to make them accessible even to the smallest business.

Pocial, a recent graduate of the Palm Springs iHub, now operates from market-rate office space right here in the Coachella Valley, reflecting the company’s growth and stability in the tech industry. Their belief in AI as a “thought partner” resonates with their vision of technology as a catalyst for innovation. The concept of “buying back your time” using AI tools was a recurring theme, emphasizing the importance of efficiency in today’s fast-paced world.

As the event concluded, it was clear that the attendees were not just passive listeners but active participants in the AI dialogue. The Morning Insights event was not just about understanding AI but embracing it as a companion in our daily lives, a tool that spurs thought and creativity.

For those interested in learning more about Pocial and their work in AI, their website offers a wealth of information on their services. On the Pocial website, you can also sign up for their bi-weekly Tips and Best Practices email, which we highly recommend.

As we stand on the brink of a technological renaissance, it is events like these that will pave the way for a more integrated and intelligent tomorrow. Submit your RSVP for the next Morning Insights online.