Mom Jeans and the Changing Course of Retail

By |2019-07-31T12:30:16-07:00July 31st, 2019|Categories: News|Tags: , , , |

Early this week, giant old-school retailer Macy's came under fire for - of all things - dinnerware. Across social media, users called out Macy's for fat-shaming. And body-shaming. And food-shaming... pretty much everything-shaming. The plates in question, sold by Pourtions, feature concentric circles labeled from inside to outside: "skinny jeans, favorite jeans, mom jeans." The [...]

Insight: Public Relations for Small Business

By |2019-05-01T10:41:24-07:00April 14th, 2019|Categories: Business Development|Tags: , , , , |

Thinking about public relations (PR) for your small business can be daunting. You may think that your business won't ever get any news coverage. But even if that were true, there are reasons to uncover the compelling stories within your business. To help local small businesses and nonprofits learn some of the tricks of the [...]

Small Business Forum: Finding Your Stories: How to Get the Media to Realize You Exist

By |2019-04-04T13:19:56-07:00April 10th, 2019|Categories: |Tags: , , , |

If you’ve had little success getting media attention for your business or nonprofit, you’re not alone. Learn how to identify, craft, and promote the stories that will really compel, with veteran PR executive Sydney Weisman. […]