CVEP has one overarching goal—diversifying the economy of the Coachella Valley. We are too dependent upon tourism and sales which are extremely vulnerable to economic recessions and downturns. Canadian snowbirds naturally limit their visits when the Canadian dollar weakens against the US Dollar. We are at the mercy of the macroeconomy and currency valuations. Today’s [...]
Regional economic development depends on cooperation. It cannot be done alone. Over the last year, I have collaborated with Sean Smith, Visit Greater Palm Springs (VGPS)’ Director of Economic Development. VGPS generously purchased a database helping both of our agencies better understand the industry sectors and jobs specific to the Coachella Valley. Sean and I [...]
It’s 2025! And this is the year of CVEP’s reinvention. We are so excited about the new initiatives and efforts that have emerged from our comprehensive strategic planning. A central theme of this planning was listening – humbly asking our constituents, partners, board, and the public what they would like to see from a new [...]
Presenting at our 20th Annual Greater Palm Springs Summit was a real thrill and honor. Thanks to all of you who attended. It was my hope and intention to share with you the intrinsic challenges and opportunities in gathering local economic and demographic data for our Valley. Our 84-page 2024 Greater Palm Springs Economic Report [...]
Happy Anniversary CVEP! On November 19, we celebrate the 20th year of our Annual Economic Summit. For two decades, CVEP has hosted the preeminent economic event of the Coachella Valley. This year's Summit will highlight twenty years of change in the Valley. Moreover, we will preview our new strategies and goals spearheaded by Laura James's [...]
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